Most people do not say no. They forget.
If they never opened your link, one polite reminder goes out. It cancels itself the moment they reply or tap — re-checked at send time, not just when it was scheduled.
- One nudge, never a drip sequence
- Cancels itself on a reply or a click, checked again at send time
- Capped at 20 hours so it always lands inside the messaging window
The gap between interested and gone
Someone asks for the link at 11pm, gets it, means to look in the morning, and forgets. They did not decide against you. They just never came back. A single reminder recovers a meaningful share of those people, and the ones it does not recover were never going to buy.
One, not seven
LeadWave sends exactly one follow-up. There is no drip sequence, no five-touch cadence, no “value email” three days later. Partly because the second nudge converts almost nobody and annoys everybody, and partly because Messenger is a personal inbox and people treat it that way.
How it knows to stay quiet
The nudge is cancelled if the contact replies or taps the link. That check happens twice: when the event comes in, and again at send time. The second check is the one that matters — schedules drift, webhooks arrive late, and a reminder that arrives two minutes after they already bought is the worst message you can send.
Timing
Anywhere from 30 minutes to 20 hours. The cap is deliberate: Messenger closes the standard window 24 hours after their last message, so a nudge scheduled beyond that would be held rather than delivered. Ninety minutes is a good default — long enough that they have genuinely moved on, short enough that they still remember asking.
Re-attach the link
Turn on “resend the original link” and the reminder carries it again, so they do not have to scroll back through the thread to find what they were looking for.